ProBrands is especially designed for a broad target group; the products fit the ordinary exerciser as the elite athlete. The assortment, which consists of dietary supplements, useful snacks and treats and refreshing functional drinks, are divided into 9 different product series adapted for various occasions to meet the consumer’s every need.
Our vision is to become a leading actor in affordable and high-quality food products focused on health, functionality, and well-being.
Everyone should be able to afford tasty and healthy food.
More about our products
What is BCAA?
There are 20 different amino acids that make up the thousands of different proteins in the human body.
Nine of the 20 are considered essential amino acids, meaning they cannot be made by your body and must be obtained through your diet.
Of the nine essential amino acids, three are the branched-chain amino acids (BCAAs): leucine, isoleucine and valine.
“Branched-chain” refers to the chemical structure of BCAAs, which are found in protein-rich foods such as eggs, meat and dairy products. They are also a popular dietary supplement sold primarily in powder form.
Benefits of BCAA?
1. Increase muscle growth – BCAAs play an important role in building muscle. 2. Decrease muscle soreness – Supplementing with BCAAs may decrease muscle soreness by reducing damage in exercised muscles. 3. Reduce exercise fatigue – BCAAs may be useful in decreasing exercise-induced fatigue, but they are unlikely to improve exercise performance. 4. Prevent Muscle Wasting – Taking BCAA supplements
can prevent the breakdown of protein in certain populations with muscle wasting.
Sugar? We use sweeteners instead
So how do we still make our products taste delicious? Most of the flavors in our products come naturally from the ingredients we use. However to get the taste just right, we’ve chosen to use alternatives to sugars in form of natural sweeteners. We let the natural flavors and the sweeteners balance off each other to create the great recipes and treats we love to share with you!
The sweeteners we use
Stevia, which is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Brazil and Paraguay. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), which have 30 to 150 times the sweetness of sugar. The body does not metabolize the glycosides in stevia, so it contains zero calories like some artificial sweeteners.
Maltitol, which is a natural sugar alcohol (a polyol) and has 75-90% of the sweetness of sugar and nearly identical properties but it has approx. half the energy of real sugar, furthermore, it does not promote tooth decay and has lesser effect on blood glucose.
Erythritol, which is also a sugar alcohol, much like maltitol. It has 60-70% the sweetnees of sugar yet it is almost noncaloric and almost doesn’t affect blood sugar.
Inulin, is classified as a fiber and often found in many root vegetables, particularly Chicory Root from South America. It’s suitable for diabetics with its zero glycemic index.
Whey powders are characterized as being milk products obtained by drying whey or acid whey, where whey means the fluid milk product obtained during the manufacture of cheese, casein, or similar products by separation from the curd after coagulation of milk and/or of products obtained from milk.
Whey protein is an exceptionally healthy way to add more protein to your diet. It’s a quality protein source that is absorbed and utilized efficiently by the human body. This is particularly important for athletes, bodybuilders or people who need to gain muscle mass and strength while losing fat
Ellas Hjältar is a foundation run with a lot of heart and goodwill. It is driven by a person with an exceptional commitment and drive – who contributes a tremendous amount of good, in a world full of misery. We have chosen to support Ellas Hjältar as we believe that their work is extremely important and valuable, and that it really improves and fulfills many children’s dreams and desires in extremely difficult situations. An incredibly wonderful initiative that I think everyone would approve of, and if possible, also support. Read more about Ellas hjältar foundation here.